Source: SearchEngineWatch.com
In “Landing Pages and the Decision-Making Process,” I described the well-known AIDA conversion funnel and how it governs all Web conversions.
The key AIDA stages are:
* Awareness
* Interest
* Desire
* Action
Desire and action aren’t really distinct stages, but rather a continuing give-and-take. Increasing desire pulls us to take successively larger steps toward the ultimate conversion goal. Read more about Web conversions…