Google Debuts DoubleClick Studio

Source: InformationWeek.com

On Friday, Google unveiled DoubleClick Studio, a platform for designing rich media ads using Flash and Web technology. It includes a rewrite of the DoubleClick ActionScript API, an interface for verifying ad-related events, media previewing, reporting, and ad distribution.

Rich media ads make use of motion graphics, audio, and interactivity. This is what sets them apart from display ads — banners, for example — and text ads that can only be interacted with through a click. If well-designed, they’re more engaging to viewers and lead to better results than their less-flashy brethren. Read more about DoubleClick Studio

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