Search Engine Marketing News
November 18, 2010 by admin · Leave a Comment
Source: ClickZ
If I am ever asked to simplify what it takes to be successful in search engine optimization, I come back to two simple rules…quality, unique and resourceful content, and gaining quality links, pointing to appropriate pages of your website.
If I am allowed to go a little deeper in my explanation, I’ll get into proper site architecture, coding, internal linking, and all the other fun stuff that we get to consider on a daily basis.
There are some bloggers out there who will argue that “all you need is a bunch of links” and others, still, who say that “all you need to do is set up a WordPress website and generate a bunch of content.”
My argument is probably somewhere in the middle of this crowd.
With as complicated as search engine optimization can be at times, I believe it’s important to maintain one of the most important factors in search engine optimization…a bit of common sense.