High Concept Media » Landing Pages That Convert http://www.marketingrevenue.net Miami Internet Marketing Thu, 26 Jan 2012 22:16:59 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 The Decision-Making Funnel http://www.marketingrevenue.net/decision-funnel/ http://www.marketingrevenue.net/decision-funnel/#comments Wed, 13 May 2009 22:41:21 +0000 admin http://www.marketingrevenue.net/?p=184 Source: SearchEngineWatch.com

In “Landing Pages and the Decision-Making Process,” I described the well-known AIDA conversion funnel and how it governs all Web conversions.

The key AIDA stages are:

* Awareness
* Interest
* Desire
* Action

Desire and action aren’t really distinct stages, but rather a continuing give-and-take. Increasing desire pulls us to take successively larger steps toward the ultimate conversion goal.  Read more about Web conversions…

]]> http://www.marketingrevenue.net/decision-funnel/feed/ 0