SEOs Ponder

Source: ClickZ

If I am ever asked to simplify what it takes to be successful in search engine optimization, I come back to two simple rules…quality, unique and resourceful content, and gaining quality links, pointing to appropriate pages of your website.

If I am allowed to go a little deeper in my explanation, I’ll get into proper site architecture, coding, internal linking, and all the other fun stuff that we get to consider on a daily basis.

There are some bloggers out there who will argue that “all you need is a bunch of links” and others, still, who say that “all you need to do is set up a WordPress website and generate a bunch of content.”

Read more about SEO

If I Spend X on SEO


Recently, I received an e-mail from a reader who was wondering…”At $2,500 per month budget, is there a rule of thumb for parameters on a dollar return for a retail product site? For example, should the $2,500 generate 10 times that amount on sales? Say, $23,000 to $27,000? Or, 15 times?”

Seems like a reasonable question. And, as with many things related to search engine optimization, the answer is simply not that easy.

Read more about SEO

SEO Friendly Site Structure

Source: Search Engine

Your site’s content is at the heart of what your site will rank for, and to a strong degree how well it will rank. Simply put, you need lots of it. I mean tons. Building authority takes more than a page or two, it takes a page or two or ten on every sub-topic of every category of a big idea or kind of product.

OK…once that’s done, now what? You built it, now will they come?

They will come only if you’ve structured your information in a way that’s easy for visitors to navigate, and for search engines to understand. You will see the traffic you desire only if your content complements your overall goals, your reputation feeds itself from top to bottom, and you’ve got good structure. Read more about SEO

Don’t Ignore Your Sitemap


Many sites I visit and review have underutilized sitemap pages. It’s really a shame because these workhorse pages get so little credit, and so little attention, but they can be so important for SEO and the user experience you offer.

The techniques I’m about to describe may sound a bit advanced, but I know you can do it. Because every SEO does things their own way, there may be variations on this theme that others use, and that’s fine.  Read more about sitemaps