Copywriting News Archives - High Concept Media Sat, 01 Dec 2018 20:43:35 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 The Role of Ad Copy https://www.marketingrevenue.net/the-role-of-ad-copy/?utm_source=rss&utm_medium=rss&utm_campaign=the-role-of-ad-copy Sun, 12 Jan 2014 22:09:59 +0000 https://www.marketingrevenue.net/?p=1029 I think that, these days, there’s a fundamental misunderstanding of the role of ad copy in ads. In the 1960s, the renaissance era of advertising, ad copy was considered essential. It was the source of the sales message, and ad agencies understood that no products could be sold without that message. Unfortunately, most of today’s […]

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]]> Copywriting For Affiliate Offers https://www.marketingrevenue.net/copywriting-for-affiliate-offers/?utm_source=rss&utm_medium=rss&utm_campaign=copywriting-for-affiliate-offers Sun, 14 Nov 2010 22:36:54 +0000 https://www.marketingrevenue.net/?p=822 Quality ad copy should support and enhance the graphics that are being used to promote a product. Text and imagery should work synergistically. For example, while at the affiliate network, The Useful, I was tasked with designing and writing the ad copy for a landing page featuring baby products. The domain name was GetMyFreeBabyStuff.com, so […]

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]]> A Direct Marketing Copywriter Tells All https://www.marketingrevenue.net/direct-marketing-copywriter-tells-all/?utm_source=rss&utm_medium=rss&utm_campaign=direct-marketing-copywriter-tells-all Thu, 07 May 2009 22:10:48 +0000 https://www.marketingrevenue.net/?p=178 Source: BrandWeek We brought back award-winning copywriter Karen Gedney, president & creative director, Karen Gedney Communications, for a second round of questions. Gedney helped lead direct mail campaigns in the 1980s and ’90s for such big-name brands as Newsweek, American Express and Citibank. In more recent years, she’s been writing e-mail, Web and direct mail […]

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]]> How to Write for SEO https://www.marketingrevenue.net/write-for-seo/?utm_source=rss&utm_medium=rss&utm_campaign=write-for-seo Thu, 07 May 2009 21:27:25 +0000 https://www.marketingrevenue.net/?p=161 Source: Econsultancy.com I often fill these pages with rants about what not to do when writing copy for search engine optimisation (SEO) and for a web audience. However, it struck me recently that I have not spent much time exploring best practice in SEO copywriting and how to ensure your content is as fit for […]

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]]> Tailor Your Ad Copy to Buy Cycle Stages https://www.marketingrevenue.net/ad-copy/?utm_source=rss&utm_medium=rss&utm_campaign=ad-copy Wed, 06 May 2009 20:22:22 +0000 https://www.marketingrevenue.net/?p=156 Source: SearchEngineLand.com A couple of our paid search columnists have offered some great tips on generating ad copy. I’m going to build on this and talk about gearing ad copy to the consumer buy cycle. By targeting specific stages, advertisers can increase relevancy by delivering appropriate messages at the right time in the buy cycle. […]

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