Search Engine Marketing News Archives - High Concept Media Sat, 01 Dec 2018 20:43:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Search Engine Thesis Paper by Google’s Founders https://www.marketingrevenue.net/search-engine-thesis-paper-by-googles-founders/?utm_source=rss&utm_medium=rss&utm_campaign=search-engine-thesis-paper-by-googles-founders Sun, 12 Jan 2014 21:49:23 +0000 https://www.marketingrevenue.net/?p=1021 It’s worthwhile to read The Anatomy of a Large-Scale Hypertextual Web Search Engine, the college thesis paper written by Sergey Brin and Lawrence Page, the founders of Google. Anyone who’s ever been mystified by SEO can learn a lot from Brin and Page’s treatise on the inner workings of their search engine. You can read […]

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]]> SEOs Ponder https://www.marketingrevenue.net/seos-ponder/?utm_source=rss&utm_medium=rss&utm_campaign=seos-ponder Thu, 18 Nov 2010 21:55:02 +0000 https://www.marketingrevenue.net/?p=830 Source: ClickZ If I am ever asked to simplify what it takes to be successful in search engine optimization, I come back to two simple rules…quality, unique and resourceful content, and gaining quality links, pointing to appropriate pages of your website. If I am allowed to go a little deeper in my explanation, I’ll get […]

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]]> 8 Steps to Successful PPC Campaigns https://www.marketingrevenue.net/8-steps-to-successful-ppc-campaigns/?utm_source=rss&utm_medium=rss&utm_campaign=8-steps-to-successful-ppc-campaigns Fri, 12 Nov 2010 05:44:25 +0000 https://www.marketingrevenue.net/?p=814 Source: Sitepoint Succeeding in a single PPC campaign is quite an accomplishment, but delivering results time and time again is something else entirely. Being able to consistently produce campaigns that achieve results is the difference between an amateur and a professional search engine marketer. In order to achieve consistent results, you need to follow a […]

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]]> If I Spend X on SEO https://www.marketingrevenue.net/if-i-spend-x-on-seo/?utm_source=rss&utm_medium=rss&utm_campaign=if-i-spend-x-on-seo Thu, 11 Nov 2010 18:54:55 +0000 https://www.marketingrevenue.net/?p=798 Source: ClickZ.com Recently, I received an e-mail from a reader who was wondering…”At $2,500 per month budget, is there a rule of thumb for parameters on a dollar return for a retail product site? For example, should the $2,500 generate 10 times that amount on sales? Say, $23,000 to $27,000? Or, 15 times?” Seems like […]

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]]> Leveraging the Power of Pay-Per-Click https://www.marketingrevenue.net/leveraging-the-power-of-pay-per-click/?utm_source=rss&utm_medium=rss&utm_campaign=leveraging-the-power-of-pay-per-click Tue, 10 Aug 2010 20:17:42 +0000 https://www.marketingrevenue.net/?p=572 If you own an online store or subscription site, you probably run pay-per-click ad campaigns. Whether you use Google AdWords, Yahoo Search Marketing, or another PPC network, it’s an everyday battle to get a positive return on investment in such a tight economy. In order to avoid bidding wars and reach interested consumers, you must […]

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