Ad Copy Archives - High Concept Media Thu, 06 Oct 2022 22:55:40 +0000 en-US hourly 1 https://wordpress.org/?v=7.1.3 Copywriting Services https://www.marketingrevenue.net/copywriting-services/?utm_source=rss&utm_medium=rss&utm_campaign=copywriting-services Mon, 11 Mar 2019 15:21:36 +0000 https://www.marketingrevenue.net/?p=1 E-Commerce Ad Copy Do you have great products that haven’t reached their true sales potential? Use a complete sales message to turn them into household names. View my e-commerce ad copy… Web Copy Are you launching new affiliate offers? Do you need ad copy for landing pages and e-mail creatives? I can write compelling Web […]

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]]> The Role of Ad Copy https://www.marketingrevenue.net/the-role-of-ad-copy/?utm_source=rss&utm_medium=rss&utm_campaign=the-role-of-ad-copy Sun, 12 Jan 2014 22:09:59 +0000 https://www.marketingrevenue.net/?p=1029 I think that, these days, there’s a fundamental misunderstanding of the role of ad copy in ads. In the 1960s, the renaissance era of advertising, ad copy was considered essential. It was the source of the sales message, and ad agencies understood that no products could be sold without that message. Unfortunately, most of today’s […]

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]]> E-Commerce Ad Copy https://www.marketingrevenue.net/ecommerce-ad-copy/?utm_source=rss&utm_medium=rss&utm_campaign=ecommerce-ad-copy Wed, 02 Jan 2013 17:05:51 +0000 https://www.marketingrevenue.net/?p=866 Client: Native Remedies Description: NativeRemedies.com, an e-commerce company, wanted to increase sales of its male enhancement remedy. So, Glenn Bossik, founder of High Concept Media, wrote powerful ad copy that dramatically increased the conversion rate of the product page. Read the e-commerce ad copy…

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]]> Tailor Your Ad Copy to Buy Cycle Stages https://www.marketingrevenue.net/ad-copy/?utm_source=rss&utm_medium=rss&utm_campaign=ad-copy Wed, 06 May 2009 20:22:22 +0000 https://www.marketingrevenue.net/?p=156 Source: SearchEngineLand.com A couple of our paid search columnists have offered some great tips on generating ad copy. I’m going to build on this and talk about gearing ad copy to the consumer buy cycle. By targeting specific stages, advertisers can increase relevancy by delivering appropriate messages at the right time in the buy cycle. […]

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