Landing Pages That Convert Archives - High Concept Media Sat, 01 Dec 2018 20:43:24 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 The Decision-Making Funnel https://www.marketingrevenue.net/decision-funnel/?utm_source=rss&utm_medium=rss&utm_campaign=decision-funnel Wed, 13 May 2009 22:41:21 +0000 https://www.marketingrevenue.net/?p=184 Source: SearchEngineWatch.com In “Landing Pages and the Decision-Making Process,” I described the well-known AIDA conversion funnel and how it governs all Web conversions. The key AIDA stages are: * Awareness * Interest * Desire * Action Desire and action aren’t really distinct stages, but rather a continuing give-and-take. Increasing desire pulls us to take successively […]

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