Cost Per What?!

Source: ReveNews.com

I like David Berkowitz’s post on Social Media Insider about “CPSA” because it prompts an important discussion about pricing models.

In proposing the possibility of “CPSA” – Cost Per Social Action – Berkowitz recognizes the fact that “social networking, when done right, achieves something much different” from the current pricing models, Cost Per Impression (CPM), Cost Per Click (CPC), and Cost Per Action (CPA). Cost Per Engagement (CPE) gets closer, says Berkowitz, but still falls short. Read more…

Leave a Reply