I filmed, edited, and did the color grading and sound mixing for a home tour video to promote the Community Land Trust of Palm Beach County and the Treasure Coast.
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I recently entered the video editing competition, Filmsupply Editfest 2024. Here is my entry:
Submission for filmsupply/editfest
Editing, sound design, color grading, and graphic design by Glenn Bossik.
Description: Follow the virtual reality adventures of a woman who yearns to explore the underwater world of the ocean but encounters unexpected danger.
Video footage provided by Filmsupply.com.
Music provided by Musicbed.com.
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Copywriting Services
E-Commerce Ad Copy
Do you have great products that haven’t reached their true sales potential? Use a complete sales message to turn them into household names. View my e-commerce ad copy…
Web Copy
Are you launching new affiliate offers? Do you need ad copy for landing pages and e-mail creatives? I can write compelling Web copy that will help you generate leads and sales.
I wrote ad copy for the following landing pages:
I wrote ad copy for the following e-mail creatives:
Journalism
Do you need professional news content for your blog, newspaper, or magazine? I can write timely articles covering the film industry, healthcare, and pets.
I’ve interviewed film industry pros and written about top films. Read a few of my film articles here:
- The Evolution of Film: An Interview With Peter Bradley
- Screenwriting Tips: The Exorcist
- An Interview With Literary Agent Caren Bohrman
- How MGM Chooses A Script: An Interview With Studio Insider Stephanie Palmer
I wrote the following articles for my client, Selective Healthcare, LLC:
- How to Understand the Affordable Care Act
- How to Use a Health Insurance Marketplace
- Understanding the Pros and Cons of Obamacare
- How Health Insurance Agents and Brokers Can Help
- Is Short-Term Health Insurance More Affordable?
- How to Shop for Health Insurance
- How to Choose Dental Insurance
- Choosing Critical Illness Insurance and Life Insurance
I understand how to write health news that consumers can use. Read a few of my health articles here:
- Can Meditation Reduce Pain?
- Can Whey Protein Help with Weight Loss?
- Compulsive Dogs Show Human Disorder
- DHA Linked to Better Mental Performance
- Do Your Muscles Need CoQ10 During Exercise?
- Feel Good During Flu Season
- Is Stress Hurting Your Sex Life?
- Leading a Gluten-Free Life
- OCD Triggers Runaway Fear Response, Study Finds
- Scientists Link OCD to Immune System Problems
- Should Fluoride Be Considered Safe?
- The Hidden Dangers of Dental Fillings
- What’s Really In Your Food?
- Work Out Without the Pain
- Eliminate Alcohol Dependency
- Live Without Panic Attacks
- Can Alcohol Make Dating More Difficult?
- Do Autistic Children Have a Nutritional Deficiency?
- Doctor Locates the G-Spot
- What Leads to ADHD?
- Diet Your Way to a Beach Body
- Meditation Technique Helps Traumatized Soldiers
- Research Shows Sleep Problems in ADHD Patients
People love pets, and they spend a lot of money on them. That’s why I wrote the following articles about dogs:
- California Companies Tackle Dog Food Allergies
- California Dogs Can Jump
- Your Dog Can Be City Savvy
- Dogs Compete in Coconut Creek
- The Military’s Combat Canines
Turn Words into Wealth
Use professionally-written ad copy to show potential customers that you have what they need. I can provide that ad copy.
How? Well, when creating an ad, I enhance a client’s existing brand message. I shape that message into a pitch that emphasizes the benefits of a product or service.
Better yet, I provide a pitch that contains the client’s voice, not mine. After all, it’s my job to make him or her look good and to generate revenue.
The Writing Process:
Research
The foundation of effective copy is research. That’s why I spend time studying the products that I’m going to promote. Doing so enables me to narrow down the target market and competitors. As a result, I’m able to choose the right product positioning.
Outline
Before writing the ad copy, I create a detailed outline. The outline shows that the copy will meet a client’s needs.
Write
When it’s time to write, I produce a compelling pitch that’s exciting and convincing. My ad copy always gets results. How can I make that claim? It’s simple. I have many years of experience.
Sincerely,
Glenn Bossik
High Concept Media, LLC
P.S. Read my copywriting testimonials.
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Video Production
Do you need a corporate video or a commercial? High Concept Media can write, shoot, edit, and provide sound mixing and color correction services for you.
We recently created the feature-length instructional art video, Underpainting Secrets for Artists.
It’s available as a streaming video on Bold Brush.
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The Role of Ad Copy
I think that, these days, there’s a fundamental misunderstanding of the role of ad copy in ads.
In the 1960s, the renaissance era of advertising, ad copy was considered essential. It was the source of the sales message, and ad agencies understood that no products could be sold without that message.
Unfortunately, most of today’s ads contain only a headline and a photo or graphic. There’s practically no sales message.
And, of course, companies are running around and asking people, “Why isn’t anyone buying our products?” The answer is simple: Consumers aren’t being given a reason to buy anything. They aren’t being told how any given product will benefit them and solve their problems.
Note: I originally posted this comment in a LinkedIn group.