If I Spend X on SEO

Source: ClickZ.com

Recently, I received an e-mail from a reader who was wondering…”At $2,500 per month budget, is there a rule of thumb for parameters on a dollar return for a retail product site? For example, should the $2,500 generate 10 times that amount on sales? Say, $23,000 to $27,000? Or, 15 times?”

Seems like a reasonable question. And, as with many things related to search engine optimization, the answer is simply not that easy.

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