As every adult webmaster knows, it’s notoriously difficult to convince first-time website visitors to buy a subscription or product. The severity of the American recession has reduced the likelihood of obtaining impulse buyers.
Adult entertainment companies that want to survive the recession must be smart. Businesses are dropping like flies. Blockbuster Video has been closing stores and trying to avoid bankruptcy. Other companies have been laying off huge numbers of employees.
The result is that consumers are virtually tapped out. They’re being very careful about how they spend their money. That’s why showing the standard free tour and routing consumers straight to a credit card processing form won’t work anymore. It’s now more important to focus on generating leads.