There’s a little-known method that Webmasters can use to increase the conversion rate for their subscription sites. It doesn’t involve using video tours. It doesn’t even involve using faster loading pages.
The method I’m referring to is a tour on how to place an order. This tour shows consumers how to fill out your order form, how to input their credit card information, how to choose a username and password, and how to get help if needed.
Showing screenshots of the order process is a great way to assuage the fears of your prospective customers. They’ll feel more secure if they know that they can complete the order process successfully. Believe it or not, people are often intimated by this process. They wonder if something will go wrong.
So, help your customers with this simple tour. The result will be more revenue for you.