Source: Sitepoint
Succeeding in a single PPC campaign is quite an accomplishment, but delivering results time and time again is something else entirely. Being able to consistently produce campaigns that achieve results is the difference between an amateur and a professional search engine marketer.
In order to achieve consistent results, you need to follow a systematic process covering the same three core processes of research, implementation, and optimization.
Source: ReveNews
Let’s take a small scenario. What if I promised you that if you spent 8 hours a day promoting Billy’s Shoes, and I’d pay you a commission for all the shoe sales you sent me? If you did the promoting and I paid the commission in a timely manner, we would theoretically be good partners.
Now what if I also owned Billy’s Auctions, Billy’s Games and a dozen other companies – and as soon as you sent me your hard earned shoe visitor, I’d try to steer them to my other sites instead; earning myself money and not having to pay you a commission. That could hardly be called a “partnership”.
Source: ClickZ.com
Recently, I received an e-mail from a reader who was wondering…”At $2,500 per month budget, is there a rule of thumb for parameters on a dollar return for a retail product site? For example, should the $2,500 generate 10 times that amount on sales? Say, $23,000 to $27,000? Or, 15 times?”
Seems like a reasonable question. And, as with many things related to search engine optimization, the answer is simply not that easy.
Source: Smashing Magazine
It seems that new resources and articles for teaching and promoting HTML5 are popping up almost daily. We’ve been given HTML5 templates in the form of the HTML5 boilerplate and HTML5 Reset (although they both go beyond just HTML5 stuff). We’ve got a plethora of books to choose from that cover HTML5 and its related technologies. We’ve got shivs, galleries, and a physician to help heal your HTML5 maladies. And don’t forget the official spec.
From my own vantage point — aside from a few disputes about what the term “HTML5″ should and shouldn’t mean — the web design and development community has for the most part embraced all the new technologies and semantics with a positive attitude.
As every adult webmaster knows, it’s notoriously difficult to convince first-time website visitors to buy a subscription or product. The severity of the American recession has reduced the likelihood of obtaining impulse buyers.
Adult entertainment companies that want to survive the recession must be smart. Businesses are dropping like flies. Blockbuster Video has been closing stores and trying to avoid bankruptcy. Other companies have been laying off huge numbers of employees.
The result is that consumers are virtually tapped out. They’re being very careful about how they spend their money. That’s why showing the standard free tour and routing consumers straight to a credit card processing form won’t work anymore. It’s now more important to focus on generating leads.
Click here to read the rest of my article about lead generation…