Copywriting For Affiliate Offers

Quality ad copy should support and enhance the graphics that are being used to promote a product. Text and imagery should work synergistically. For example, while at the affiliate network, The Useful, I was tasked with designing and writing the ad copy for a landing page featuring baby products. The domain name was GetMyFreeBabyStuff.com, so the target market was low- to middle-income women.

I knew that I had to build trust and communicate a benefit quickly. My approach involved placing the headline under the site’s logo, which was heavily stylized, giving it a branded feel. The headline, “Be good to your baby,” appealed to every mother’s need to raise her child well. Pictures of happy babies pointed to two content boxes. One box featured the baby products and used the call to action, “Get a baby product, FREE (with completion of program requirements).”

Below the call to action was an additional statement. The purpose of the statement was to reinforce every mother’s need to keep her baby happy. This statement read, “Be a good parent. Pick a product.” In a content box to the right of this ad copy was the email submission form that would route site visitors into a registration path.

Each visitor would then have to opt-in to several offers to qualify for the chosen baby product. Traffic was driven to the landing page through various publishers, as well as with a radio spot running in our target markets. The publishers were very enthusiastic about the baby offer. They pushed quite a bit of traffic to it and made money on it. The landing page can be viewed here.

Google Gives AdSense a New Look

Source: Mashable.com

Google has just released a new interface for its AdSense platform and it is being rolled out to all publishers globally.

Almost exactly a year ago, Google (Google) started testing its new AdSense interface with a select group of AdSense publishers. The new design is a reflection on both the feedback from that group and requests for features from the existing userbase.

Read more about Google AdSense

 

 

8 Steps to Successful PPC Campaigns

Source: Sitepoint

Succeeding in a single PPC campaign is quite an accomplishment, but delivering results time and time again is something else entirely. Being able to consistently produce campaigns that achieve results is the difference between an amateur and a professional search engine marketer.

In order to achieve consistent results, you need to follow a systematic process covering the same three core processes of research, implementation, and optimization.

Read more about PPC

How Merchants are Divying up Your Commissions

Source: ReveNews

Let’s take a small scenario. What if I promised you that if you spent 8 hours a day promoting Billy’s Shoes, and I’d pay you a commission for all the shoe sales you sent me? If you did the promoting and I paid the commission in a timely manner, we would theoretically be good partners.

Now what if I also owned Billy’s Auctions, Billy’s Games and a dozen other companies – and as soon as you sent me your hard earned shoe visitor, I’d try to steer them to my other sites instead; earning myself money and not having to pay you a commission. That could hardly be called a “partnership”.

Read more about commissions

 

 

If I Spend X on SEO

Source: ClickZ.com

Recently, I received an e-mail from a reader who was wondering…”At $2,500 per month budget, is there a rule of thumb for parameters on a dollar return for a retail product site? For example, should the $2,500 generate 10 times that amount on sales? Say, $23,000 to $27,000? Or, 15 times?”

Seems like a reasonable question. And, as with many things related to search engine optimization, the answer is simply not that easy.

Read more about SEO

Learning to Love HTML5

Source: Smashing Magazine

It seems that new resources and articles for teaching and promoting HTML5 are popping up almost daily. We’ve been given HTML5 templates in the form of the HTML5 boilerplate and HTML5 Reset (although they both go beyond just HTML5 stuff). We’ve got a plethora of books to choose from that cover HTML5 and its related technologies. We’ve got shivs, galleries, and a physician to help heal your HTML5 maladies. And don’t forget the official spec.

From my own vantage point — aside from a few disputes about what the term “HTML5″ should and shouldn’t mean — the web design and development community has for the most part embraced all the new technologies and semantics with a positive attitude.

Read more about HTML5

Secrets of Adult Lead Generation

As every adult webmaster knows, it’s notoriously difficult to convince first-time website visitors to buy a subscription or product. The severity of the American recession has reduced the likelihood of obtaining impulse buyers.

Adult entertainment companies that want to survive the recession must be smart. Businesses are dropping like flies. Blockbuster Video has been closing stores and trying to avoid bankruptcy. Other companies have been laying off huge numbers of employees.

The result is that consumers are virtually tapped out. They’re being very careful about how they spend their money. That’s why showing the standard free tour and routing consumers straight to a credit card processing form won’t work anymore. It’s now more important to focus on generating leads.

Click here to read the rest of my article about lead generation

Blending Social Media Marketing with Affiliate Marketing

Social media marketing is vital for every business professional. The Internet is, after all, a social medium in which people interact. Stimulating interactivity is the key to attracting interest to a product or service.

I’ve always viewed message boards as the original form of social media. Web sites that host their own message board forums are able to build a dedicated group of customers. Popular forum software applications include phpBB and vBulletin.

I’ve built on-site and off-site message boards for companies, and I’ve found that they generate large amounts of traffic and sales.

The key is to treat a message board like an affiliate program. Offer your members incentives to participate. For example, give out free T-shirts or other items to the member who reaches 300 posts within a specific period of time.

It’s also a good idea to offer rewards to members who refer new message board registrants. There are plenty of affiliate tracking solutions that can be used to facilitate this process. Get started today.