The Web Design Process

Source: Sitepoint.com

Today’s post is the first in a series of three where we’ll look at how to get started with creating your web design layout. If you’re new to web design, a blank screen or piece of paper can sometimes be a scary thing if you have no idea where to start. So, the idea of these posts is to help you develop a process for creating your designs.

So what’s the first step in a typical design process? As a designer you will be rarin’ to go but what do you do? Jump into Photoshop? Start picking out fonts you like? Fire up Notepad or Dreamweaver? No, you need to drop the keyboard and step away from the computer, buddy. The very first step you need to take is to find out what your client wants and/or needs (not always the same thing). If you’re making a web site for yourself, then YOU are the client and you need to figure out what you want and/or need.

Read more about the Web design process

SEOs Ponder

Source: ClickZ

If I am ever asked to simplify what it takes to be successful in search engine optimization, I come back to two simple rules…quality, unique and resourceful content, and gaining quality links, pointing to appropriate pages of your website.

If I am allowed to go a little deeper in my explanation, I’ll get into proper site architecture, coding, internal linking, and all the other fun stuff that we get to consider on a daily basis.

There are some bloggers out there who will argue that “all you need is a bunch of links” and others, still, who say that “all you need to do is set up a WordPress website and generate a bunch of content.”

Read more about SEO

How Google Will Dominate CPA Affiliate Marketing

Source: ReveNews

Affiliates have a lot to worry about these days. Advertisers themselves are busy divying up affiliates’ commissions among themselves. The The New York Supreme Court, Appellate Division issued a ruling on the so-called Amazon Tax that wasn’t the most positive for the industry. But there’s another burning issue that the industry should be watching which deserves an update: How Google is crowding out AdWords advertisers, as well as advertisers from other affiliate networks, by swapping cost-per-click ads with cost-per-action image ads from Google Affiliate Network (GAN) advertisers.

By placing cost-per-action (affiliate) image ads in the space where AdWords ads traditionally appear, Google is elevating it’s Google Affiliate Network.  And it’s tapping into a new revenue stream.  As I see it, ValueClick’s (VCLK) Commission Junction unit is suffering, so is Rakuten’s LinkShare.  As are retail advertisers who choose to not work with Google’s GAN.  In fact, I feel, they’re under increasing pressure to make a switch.

Read more about affiliate marketing