The Decision-Making Funnel
May 13, 2009 by admin · Leave a Comment
Source: SearchEngineWatch.com
In “Landing Pages and the Decision-Making Process,” I described the well-known AIDA conversion funnel and how it governs all Web conversions.
The key AIDA stages are:
* Awareness
* Interest
* Desire
* Action
Desire and action aren’t really distinct stages, but rather a continuing give-and-take. Increasing desire pulls us to take successively larger steps toward the ultimate conversion goal. Read more about Web conversions…
Landing Pages That Convert
April 17, 2009 by admin · Leave a Comment
As all adult webmasters know, it’s a huge challenge to create web pages that generate sales. The website tour is the primary sales tool used by these webmasters for adult subscriber websites, but a landing page can generate much more revenue than a tour.
The landing page can be described as an interactive sales letter that compresses the entire sales process into one web page. This page functions as a mini-website and should contain eleven components to successfully sell a product: product name, photo, description, features, benefits, product tour, how-to-buy tour, security and privacy guarantee, customer testimonials, product reviews, and an e-mail newsletter form. Read more about landing pages…