Search Engine Marketing News

The Decision-Making Funnel


In “Landing Pages and the Decision-Making Process,” I described the well-known AIDA conversion funnel and how it governs all Web conversions.

The key AIDA stages are:

* Awareness
* Interest
* Desire
* Action

Desire and action aren’t really distinct stages, but rather a continuing give-and-take. Increasing desire pulls us to take successively larger steps toward the ultimate conversion goal.  Read more about Web conversions