Understanding how groups of people interact with each other and disseminate information to each other is the key to leveraging the power of social media marketing.
On social networks, people often interact with each other to share ideas about how to solve problems. If your particular product or service happens to provide a solution to an ongoing problem, that will give you an opening for mentioning it.
When you think about it, the Internet is a problem-solving tool. When Web users type search queries into the major portals like Google and Yahoo, they’re invariably looking for a solution to a problem. Why? Because life is conflict. Conflict is what ties all information together and makes it relevant.