Author: Glenn

Categories
Web Design News

How to Boost Subscription Sales

There’s a little-known method that Webmasters can use to increase the conversion rate for their subscription sites. It doesn’t involve using video tours. It doesn’t even involve using faster loading pages.

The method I’m referring to is a tour on how to place an order. This tour shows consumers how to fill out your order form, how to input their credit card information, how to choose a username and password, and how to get help if needed.

Showing screenshots of the order process is a great way to assuage the fears of your prospective customers. They’ll feel more secure if they know that they can complete the order process successfully. Believe it or not, people are often intimated by this process. They wonder if something will go wrong.

So, help your customers with this simple tour. The result will be more revenue for you.

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Affiliate Marketing News

Understanding Social Media Marketing

Understanding how groups of people interact with each other and disseminate information to each other is the key to leveraging the power of social media marketing.

On social networks, people often interact with each other to share ideas about how to solve problems. If your particular product or service happens to provide a solution to an ongoing problem, that will give you an opening for mentioning it.

When you think about it, the Internet is a problem-solving tool. When Web users type search queries into the major portals like Google and Yahoo, they’re invariably looking for a solution to a problem. Why? Because life is conflict. Conflict is what ties all information together and makes it relevant.

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Search Engine Marketing News

Leveraging the Power of Pay-Per-Click

If you own an online store or subscription site, you probably run pay-per-click ad campaigns. Whether you use Google AdWords, Yahoo Search Marketing, or another PPC network, it’s an everyday battle to get a positive return on investment in such a tight economy.

In order to avoid bidding wars and reach interested consumers, you must boost the relevance of your ads and landing pages. How can you do so? Solve a problem for consumers.

I’m sure you’re asking yourself how a Web site can solve a problem. Well, psychologically, the average consumer moves toward pleasure as a way to avoid pain. These days, the number one source of pain involves either fear of losing a job or fear of not being able to get another one.

You must offer consumers an escape from that pain. In fact, you must tell them directly that your site will help them forget their troubles. During the Great Depression, people flocked to movie theaters to escape the despair of the 1930s.

The ad copy in your PPC ads must define your site as an escape, a fantasy world. Your landing page must, too. This will help you garner more interest from consumers and find lower-priced keywords.

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Web Design Samples

Ryan and Schwarz

Categories
Graphics Photoshop Web Design News

Tree Text Effect

To create text resembling foliage, I used three transparent Photoshop layers. I applied an assortment of layer styles to each layer and added leaf-like shapes to each letter of my text with the Custom Shape Tool.

Click here for the full-sized image.

Click here for the full-sized image.