Source: SearchEngineWatch.com
In “Landing Pages and the Decision-Making Process,” I described the well-known AIDA conversion funnel and how it governs all Web conversions.
The key AIDA stages are:
* Awareness
* Interest
* Desire
* Action
Desire and action aren’t really distinct stages, but rather a continuing give-and-take. Increasing desire pulls us to take successively larger steps toward the ultimate conversion goal. Read more about Web conversions…
Source: Google SketchUp Blog
Welcome to a new feature of our blog: Google Earth Featured Modeler profiles! Thousands of beautiful buildings, bridges, monuments, and statues have been added to Google Earth by individuals around the world. We’re planning to share their stories with our blog readers on a recurring basis. If you’re interested in becoming the next Featured Modeler, upload your collection to the Google 3D Warehouse and we’ll take a look. Read more about Google Earth Featured Modeler profiles…
Source: BrandWeek
We brought back award-winning copywriter Karen Gedney, president & creative director, Karen Gedney Communications, for a second round of questions. Gedney helped lead direct mail campaigns in the 1980s and ’90s for such big-name brands as Newsweek, American Express and Citibank. In more recent years, she’s been writing e-mail, Web and direct mail copy for Gartner, Prudential and Natural Resources Defense Council, among others.
Specifically in terms of fundraising, Gedney’s contributes prose and direction to the tune of campaign revenues that are often dozens of times larger than the initial investment. How does she do it? Like all crafty direct marketers, she tests like crazy. Gedney recently spoke with writer Christopher Heine about her techniques. Read more…
Source: InformationWeek.com
On Friday, Google unveiled DoubleClick Studio, a platform for designing rich media ads using Flash and Web technology. It includes a rewrite of the DoubleClick ActionScript API, an interface for verifying ad-related events, media previewing, reporting, and ad distribution.
Rich media ads make use of motion graphics, audio, and interactivity. This is what sets them apart from display ads — banners, for example — and text ads that can only be interacted with through a click. If well-designed, they’re more engaging to viewers and lead to better results than their less-flashy brethren. Read more about DoubleClick Studio…
Source: RevenueToday.com
I love affiliate marketing. (Bet that got your attention!) I know it’s often considered the black sheep of e-commerce, but in my seven-odd years in this industry, I’ve learned to appreciate the nuances of this business from the perspective of an affiliate, a couple of merchants and now a network. After experiencing the highs and lows of each of those roles, I’d like to offer the following insights. Call them best practices; call them observations; call them opinions. Whatever you call them, I hope they provide some pause for thought. Read more about affiliate managers…