Communicate intelligently and efficiently. Use professionally-written ad copy to show potential customers that you have what they need. At High Concept Media, we have heavy professional copywriting experience. And let’s face it, there’s no substitute for experience. We... [Read more...]
A Direct Marketing Copywriter Tells All
Source: BrandWeek.com We brought back award-winning copywriter Karen Gedney, president & creative director, Karen Gedney Communications, for a second round of questions. Gedney helped lead direct mail campaigns in the 1980s and ’90s for such big-name brands as Newsweek,... [Read more...]
Source: Econsultancy.com I often fill these pages with rants about what not to do when writing copy for search engine optimisation (SEO) and for a web audience. However, it struck me recently that I have not spent much time exploring best practice in SEO copywriting and how to... [Read more...]
Search Engine Optimization Services
Use the power of search engine optimization (SEO) to reach new customers and reduce your advertising overhead. SEO is the art and science of optimizing a Website to obtain a large, far-reaching Internet presence. We weave SEO elements into the design and content of your Website,... [Read more...]
Pay-Per-Click Advertising Use pay-per-click advertising to reach people who want your products. It’s a targeted, cost-effective way to acquire new customers. You only pay for clicks, not impressions. This means that you pay only for interested prospects. At High Concept... [Read more...]
Your site’s content is at the heart of what your site will rank for, and to a strong degree how well it will rank. Simply put, you need lots of it. I mean tons. Building authority takes more than a page or two, it takes a page or two or ten on every sub-topic of every category... [Read more...]
A well-designed Website will increase your sales revenue. Use the site to showcase your products and services. The design and structure of your site persuade customers to do business with you. Among the most important elements of high-quality Web design are navigability, speed,... [Read more...]
I’ve been following the tutorials in the new book, Papervision3D Essentials, and I’m very excited about the potential of this new Flash technology. Though there’s a steep learning curve, it’s well worth the trouble to learn this set of custom ActionScript... [Read more...]
I’m going to pretend that my (three year old!) tutorial on creating WordPress themes doesn’t exist anymore. As I mentioned in the intro to this series, a lot of it still holds true, but enough has changed that it’s probably better to just start from scratch. And so I am. First,... [Read more...]
Increase your revenue without the risk. Pay only for sales or leads. Start your own affiliate program. We can help. We know how to get top-performing affiliates. Our recruiting and retention strategy is designed to give you access to super affiliates, the cream of the crop... [Read more...]
I like David Berkowitz’s post on Social Media Insider about “CPSA” because it prompts an important discussion about pricing models. In proposing the possibility of “CPSA” – Cost Per Social Action – Berkowitz recognizes the fact that “social networking, when done... [Read more...]
HustlerCash Strengthens its Brand
Hustler’s online division has undergone a major makeover since its FlyntDigital days, and with a name like HustlerCash — which the company smartly adopted in 2005 — there’s no question why the company’s web presence has grown exponentially. Read more about... [Read more...]