Communicate intelligently and efficiently. Use professionally-written ad copy to show potential customers that you have what they need. At High Concept Media, we have heavy professional copywriting experience. And let’s face it, there’s no substitute for experience. We... [Read more...]
Copywriting For Affiliate Offers
Quality ad copy should support and enhance the graphics that are being used to promote a product. Text and imagery should work synergistically. For example, while at the affiliate network, The Useful, I was tasked with designing and writing the ad copy for a landing page featuring... [Read more...]
A Direct Marketing Copywriter Tells All
We brought back award-winning copywriter Karen Gedney, president & creative director, Karen Gedney Communications, for a second round of questions. Gedney helped lead direct mail campaigns in the 1980s and ’90s for such big-name brands as Newsweek, American Express... [Read more...]
Use the power of search engine optimization (SEO) to reach new customers and reduce your advertising overhead. SEO is the art and science of optimizing a Website to obtain a large, far-reaching Internet presence. We weave SEO elements into the design and content of your Website,... [Read more...]
Pay-Per-Click Advertising Use pay-per-click advertising to reach people who want your products. It’s a targeted, cost-effective way to acquire new customers. You only pay for clicks, not impressions. This means that you pay only for interested prospects. At High Concept... [Read more...]
Source: ClickZ If I am ever asked to simplify what it takes to be successful in search engine optimization, I come back to two simple rules…quality, unique and resourceful content, and gaining quality links, pointing to appropriate pages of your website. If I am allowed to... [Read more...]
A well-designed Website will increase your sales revenue. Use the site to showcase your products and services. The design and structure of your site persuade customers to do business with you. Among the most important elements of high-quality Web design are navigability, speed,... [Read more...]
Source: Sitepoint.com Today’s post is the first in a series of three where we’ll look at how to get started with creating your web design layout. If you’re new to web design, a blank screen or piece of paper can sometimes be a scary thing if you have no idea where to start.... [Read more...]
Source: Smashing Magazine It seems that new resources and articles for teaching and promoting HTML5 are popping up almost daily. We’ve been given HTML5 templates in the form of the HTML5 boilerplate and HTML5 Reset (although they both go beyond just HTML5 stuff). We’ve got... [Read more...]
Increase your revenue without the risk. Pay only for sales or leads. Start your own affiliate program. We can help. We know how to get top-performing affiliates. Our recruiting and retention strategy is designed to give you access to super affiliates, the cream of the crop... [Read more...]
How Google Will Dominate CPA Affiliate Marketing
Source: ReveNews Affiliates have a lot to worry about these days. Advertisers themselves are busy divying up affiliates’ commissions among themselves. The The New York Supreme Court, Appellate Division issued a ruling on the so-called Amazon Tax that wasn’t the most positive... [Read more...]
Google Gives AdSense a New Look
Google has just released a new interface for its AdSense platform and it is being rolled out to all publishers globally. Almost exactly a year ago, Google (Google) started testing its new AdSense interface with a select group of AdSense publishers. The new design is a reflection... [Read more...]