Communicate intelligently and efficiently. Use professionally-written ad copy to show potential customers that you have what they need. At High Concept Media, we have heavy professional copywriting experience. And let’s face it, there’s no substitute for experience. We... [Read more...]
A Direct Marketing Copywriter Tells All
Source: BrandWeek.com We brought back award-winning copywriter Karen Gedney, president & creative director, Karen Gedney Communications, for a second round of questions. Gedney helped lead direct mail campaigns in the 1980s and ’90s for such big-name brands as Newsweek,... [Read more...]
Source: Econsultancy.com I often fill these pages with rants about what not to do when writing copy for search engine optimisation (SEO) and for a web audience. However, it struck me recently that I have not spent much time exploring best practice in SEO copywriting and how to... [Read more...]
Search Engine Optimization Services
Use the power of search engine optimization (SEO) to reach new customers and reduce your advertising overhead. SEO is the art and science of optimizing a Website to obtain a large, far-reaching Internet presence. We weave SEO elements into the design and content of your Website,... [Read more...]
Pay-Per-Click Advertising Use pay-per-click advertising to reach people who want your products. It’s a targeted, cost-effective way to acquire new customers. You only pay for clicks, not impressions. This means that you pay only for interested prospects. At High Concept... [Read more...]
Leveraging the Power of Pay-Per-Click
If you own an online store or subscription site, you probably run pay-per-click ad campaigns. Whether you use Google AdWords, Yahoo Search Marketing, or another PPC network, it’s an everyday battle to get a positive return on investment in such a tight economy. In order... [Read more...]
A well-designed Website will increase your sales revenue. Use the site to showcase your products and services. The design and structure of your site persuade customers to do business with you. Among the most important elements of high-quality Web design are navigability, speed,... [Read more...]
Get Ready for Holographic Video
I’m sure everyone has seen the resurgence of interest in 3D. Hollywood is pumping out 3D films at a fairly mean clip. Electronics companies are making 3D TVs. And augmented reality applications such as the FLARToolKit and Layar are bringing three-dimensional imagery to the... [Read more...]
How to Boost Subscription Sales
There’s a little-known method that Webmasters can use to increase the conversion rate for their subscription sites. It doesn’t involve using video tours. It doesn’t even involve using faster loading pages. The method I’m referring to is a tour on how to place an order.... [Read more...]
Increase your revenue without the risk. Pay only for sales or leads. Start your own affiliate program. We can help. We know how to get top-performing affiliates. Our recruiting and retention strategy is designed to give you access to super affiliates, the cream of the crop... [Read more...]
Understanding Social Media Marketing
Understanding how groups of people interact with each other and disseminate information to each other is the key to leveraging the power of social media marketing. On social networks, people often interact with each other to share ideas about how to solve problems. If your particular... [Read more...]
I like David Berkowitz’s post on Social Media Insider about “CPSA” because it prompts an important discussion about pricing models. In proposing the possibility of “CPSA” – Cost Per Social Action – Berkowitz recognizes the fact that “social networking, when done... [Read more...]