Video Production

Do you need a corporate video or a commercial? High Concept Media can write, shoot, edit, and provide sound mixing and color correction services for you.

We recently created the feature-length instructional art video, Underpainting Secrets for Artists.

It’s available as a streaming video on VHX.tv and as a download on Bossik.com.

The Role of Ad Copy

I think that, these days, there’s a fundamental misunderstanding of the role of ad copy in ads.

In the 1960s, the renaissance era of advertising, ad copy was considered essential. It was the source of the sales message, and ad agencies understood that no products could be sold without that message.

Unfortunately, most of today’s ads contain only a headline and a photo or graphic. There’s practically no sales message.

And, of course, companies are running around and asking people, “Why isn’t anyone buying our products?” The answer is simple: Consumers aren’t being given a reason to buy anything. They aren’t being told how any given product will benefit them and solve their problems.

Note: I originally posted this comment in a LinkedIn group.

The Best Ways to Use Social Media

I like to think of social media as a public relations tool. In that respect, it can be very useful. You can use social networks to disseminate press releases and other company news, as well as to chat with prospective customers about what types of new products they would find useful. So, it can be used for market research.

However, I don’t think social media is really an effective direct sales tool. Advertisers might be a bit disappointed if they’re counting on it for sales revenue. Ultimately, social networks are only one tool in a marketer’s arsenal. After all, multichannel marketing involves using more than one medium for sales.

Note: I originally posted this comment in a LinkedIn group.

Profiting From Affiliate Marketing

In my experience, private CPA deals generate more revenue than large numbers of affiliates. Many affiliates take no action after signing up for a program. Those who do use the affiliate creatives usually generate only a few sales here and there.

The fraud rate among affiliates can be very high, too. That’s especially the case with CPL offers.

I’ve managed affiliate programs, and I’ve learned that you shouldn’t approve every affiliate who applies. Look for affiliates whose sites contain high-quality content and garner a large amount of quality traffic. Also, affiliates who have large double opt-in email lists are excellent.

As long as you have a good affiliate tracking solution, you should focus your efforts on private CPA deals. Though they take longer to negotiate, they can be very profitable.

Note: I originally posted this comment in a LinkedIn group.

Search Engine Thesis Paper by Google’s Founders

It’s worthwhile to read The Anatomy of a Large-Scale Hypertextual Web Search Engine, the college thesis paper written by Sergey Brin and Lawrence Page, the founders of Google. Anyone who’s ever been mystified by SEO can learn a lot from Brin and Page’s treatise on the inner workings of their search engine.

You can read the thesis paper here:
http://infolab.stanford.edu/~backrub/google.html