Copywriting For Affiliate Offers

Quality ad copy should support and enhance the graphics that are being used to promote a product. Text and imagery should work synergistically. For example, while at the affiliate network, The Useful, I was tasked with designing and writing the ad copy for a landing page featuring baby products. The domain name was GetMyFreeBabyStuff.com, so the target market was low- to middle-income women.

I knew that I had to build trust and communicate a benefit quickly. My approach involved placing the headline under the site’s logo, which was heavily stylized, giving it a branded feel. The headline, “Be good to your baby,” appealed to every mother’s need to raise her child well. Pictures of happy babies pointed to two content boxes. One box featured the baby products and used the call to action, “Get a baby product, FREE (with completion of program requirements).”

Below the call to action was an additional statement. The purpose of the statement was to reinforce every mother’s need to keep her baby happy. This statement read, “Be a good parent. Pick a product.” In a content box to the right of this ad copy was the email submission form that would route site visitors into a registration path.

Each visitor would then have to opt-in to several offers to qualify for the chosen baby product. Traffic was driven to the landing page through various publishers, as well as with a radio spot running in our target markets. The publishers were very enthusiastic about the baby offer. They pushed quite a bit of traffic to it and made money on it. The landing page can be viewed here.

Copywriting Testimonials

Read what Glenn’s colleagues are saying about his copywriting skills.

Working as a copy/design team with Glenn made new and ongoing projects more enticing. His creative outlook on things and his skillful way of writing always hit the mark making assignments more successful. He always tackled new projects with a fresh eye complementing the visuals any designer would present him with. I found working with Glenn a pleasure. Any team to be working along Glenn would be sure to stand out creatively and respectively.”  January 22, 2009

Eugene Colon, Graphic designer, The Useful
Worked directly with Glenn  at The Useful

“Glenn is a driven and talented individual. Aside from his professional writing ability, Glenn has trained himself in various other media technologies such as Flash and HTML/CSS. Glenn’s work ethic is also second to none, as he arrives early and stays late on a daily basis to get the job done and further develop his talents.” January 14, 2009

Jason Smith, Creative Services Manager, The Useful
Managed Glenn at The Useful

“Glenn is a talented copy writer who was always the first one in and last one out. He is independently motivated, teaching himself new software programs to assist in areas of need. He showed strong leadership skills through a variety of assignments and proved that there was nothing he wasn’t willing to try or learn. Glenn will be a positive addition to any team with his strong work ethic and quirky sense of humor.” January 14, 2009

Rebecca Crane, Graphic Designer, The Useful
Worked directly with Glenn  at The Useful

“Glenn is a dedicated team player who brings to the job a penchant for clever copywriting, an outside-the-box mindset and a consistently upbeat attitude. His depth of knowledge in the ever-changing Internet marketing industry is a huge asset to any company looking to compete online. It wouldn’t be fair to recommend Glenn without mentioning his fabulous personality. But keeping things interesting never got in the way of work. It just made working with him that much more enjoyable.” January 9, 2009

Lesley Marlo, Managing Editor, The Useful
Managed Glenn  at The Useful

“Glenn is a creative, hard working person. Glenn always brought a positive and lively attitude to work. Working with Glenn was a treat and he makes for a great part of any team.” November 26, 2007

Alejandro Diaz, Senior Graphic Artist / GA Manager, The Useful
Worked with Glenn  at The Useful

“Glenn is a fantastic writer, he works hard, he has a great heart and an outstanding sense of humor. If you’re looking for someone who will dedicate himself to a greater vision while helping you reach your goals as a department or company, then Glenn Bossik is your man!” November 8, 2007

Denise Royal, Copy Manager, The Useful
Managed Glenn at TheUseful

A Direct Marketing Copywriter Tells All

Source: BrandWeek

We brought back award-winning copywriter Karen Gedney, president & creative director, Karen Gedney Communications, for a second round of questions. Gedney helped lead direct mail campaigns in the 1980s and ’90s for such big-name brands as Newsweek, American Express and Citibank. In more recent years, she’s been writing e-mail, Web and direct mail copy for Gartner, Prudential and Natural Resources Defense Council, among others.

Specifically in terms of fundraising, Gedney’s contributes prose and direction to the tune of campaign revenues that are often dozens of times larger than the initial investment. How does she do it? Like all crafty direct marketers, she tests like crazy. Gedney recently spoke with writer Christopher Heine about her techniques. Read more

 

Copywriting Services

E-Commerce Ad Copy

Do you have great products that haven’t reached their true sales potential? Use a complete sales message to turn them into household names. View my e-commerce ad copy

Web Copy
Are you launching new affiliate offers? Do you need ad copy for landing pages and e-mail creatives? I can write compelling Web copy that will help you generate leads and sales.

I wrote ad copy for the following landing pages:

I wrote ad copy for the following e-mail creatives:

Journalism
Do you need professional news content for your blog, newspaper, or magazine? I can write timely articles covering the film industry, healthcare, and pets.

I’ve interviewed film industry pros and written about top films. Read a few of my film articles here:

I wrote the following articles for my client, Selective Healthcare, LLC:

I understand how to write health news that consumers can use. Read a few of my health articles here:

People love pets, and they spend a lot of money on them. That’s why I wrote the following articles about dogs:

Turn Words into Wealth

Use professionally-written ad copy to show potential customers that you have what they need. I can provide that ad copy.

How? Well, when creating an ad, I enhance a client’s existing brand message. I shape that message into a pitch that emphasizes the benefits of a product or service.

Better yet, I provide a pitch that contains the client’s voice, not mine. After all, it’s my job to make him or her look good and to generate revenue.

The Writing Process:

Research

The foundation of effective copy is research. That’s why I spend time studying the products that I’m going to promote. Doing so enables me to narrow down the target market and competitors. As a result, I’m able to choose the right product positioning.

Outline

Before writing the ad copy, I create a detailed outline. The outline shows that the copy will meet a client’s needs.

Write

When it’s time to write, I produce a compelling pitch that’s exciting and convincing. My ad copy always gets results. How can I make that claim? It’s simple. I have many years of experience.

Sincerely,

Glenn Bossik
High Concept Media, LLC

P.S. Read my copywriting testimonials.