Affiliate Marketing News

Affiliate Marketing Helps Companies Grow Even in a Tough Economy


Commission Junction released some data today that goes a long way to show that having an affiliate program helps you grow your business compared to competitors without programs. In the most recent Internet Retailer Top 500 guide, they look at the Office Supply category which is listed as one of the top three growth areas last year.

The Office Supply category is listed with a 14% year over year growth in online sales, but that is only half the story. Splitting the Top 500 merchants into those with affiliate programs and those without has surprising results. Just over half the group have a program and they saw a 36% year over year growth. Those of you with a better than average grasp of math should realize that to balance that figure out requires that the other half experience a decline in online sales. Read more about affiliate marketing