Pay-Per-Click Marketing

Pay-Per-Click Advertising

Use pay-per-click advertising to reach people who want your products. It’s a targeted, cost-effective way to acquire new customers.  You only pay for clicks, not impressions. This means that you pay only for interested prospects.

As the founder of High Concept Media, I know how to run successful pay-per-click campaigns. I keep ad costs low and return on investment high by using exceptional writing, testing, bidding, and campaign management strategies. My process is efficient and effective.

The Process:

Create a Keyword List and Ads

First, I conduct market research to determine which keywords are used by customers to find your product or service. Then I compile those keywords on a list and break the list down into ad groups, or categories.  Afterwards, I write text ads for each ad group.

Set Up Account and Launch Campaign

When your marketing materials are ready, I can set up your account with top-tier ad networks. This involves submitting your payment information, keyword list, ad groups, text ads, geographic targeting, and bids to each network.

Optimize Campaign

As a marketing professional, I believe in ongoing improvement. That’s why I continually optimize pay-per-click campaigns, adjusting bids, ad copy, and landing page layouts. The world is always changing. I do too.

The primary benefit of pay-per-click (PPC) advertising is that it’s measurable. An advertiser can determine his PPC campaign’s return on investment and cost at a moment’s notice. There’s no guesswork. It’s no-waste advertising.

Pay-Per-Click Plans

Choose the pay-per-click plan that matches your goals.

1.    Basic Pay Per Click
If you’d like to see if pay-per-click advertising is right for your business, then the basic plan is a great start. It enables you to choose Google AdWords or Yahoo Search Marketing and includes account setup, a keyword list, text ads, bid management, keyword optimization, conversion tracking, landing page recommendations, and reports.

2.    Intermediate Pay Per Click
When you’re ready to take search engine marketing to the next level, it’s time for the intermediate plan. This aggressive ad package enables you to deploy ads on two top-tier networks: Google AdWords and Yahoo Search Marketing. Also included are account setup, a keyword list, text ads, bid management, keyword optimization, conversion tracking, landing page recommendations, and reports

3.    Advanced Pay Per Click
To put your advertising efforts into high gear, sign up for the advanced pay-per-click plan. This cutting-edge marketing package helps you deploy ads on three top-tier networks: Google AdWords, Yahoo Search Marketing, and Microsoft adCenter.  I’ll even design two versions of your landing page and conduct split tests to determine what yields the best results. Included in the advanced plan are account setup, a keyword list, text ads, bid management, keyword optimization, conversion tracking, and detailed reports.

Sincerely,

Glenn Bossik
High Concept Media, LLC

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