Categories
Search Engine Marketing

SEO

Use the power of search engine optimization (SEO) to reach new customers and reduce your advertising overhead.  SEO is the art and science of optimizing a Website to obtain a large, far-reaching Internet presence.

I can weave SEO elements into the design and content of your Website, making it possible for customers to find your site easily and more often.  How can I do this? I use a time-tested process for optimizing Websites.

The Process:

Build Keyword Lists

First, I conduct extensive research to determine which keywords will generate leads or sales for your site. I then compile those keywords in a categorized list.

Optimize the Site and Obtain Incoming Links

Next, I integrate the keywords from my list into the navigation structure, internal links, and ad copy on your site.  This provides the search engines with a clear guide for indexing your site. I also use incoming links from related online directories and Websites. These links can boost your site ranking in the search engines, enabling Web surfers to find your site under highly trafficked keywords.

Measure Results

Afterwards, I measure the results of the SEO campaign, analyzing your page rank and site traffic for various keywords and making the necessary adjustments to achieve success.

Implementing an SEO campaign for your site has multiple benefits. It improves communication with your site visitors, extends the reach of your business, and enhances your public relations efforts.

SEO Plans

SEO Combo Package: Successful search engine optimization is a combination of on-site and off-site SEO. That’s why I offer only one plan for this service. I want to ensure that you get great results. For on-site SEO, I write SEO ad copy and refine your site’s navigation structure, internal links, and META tags.

For off-site SEO, I do link exchanges, directory submissions, search engine submissions, and social network postings.

Sincerely,

Glenn Bossik
High Concept Media, LLC

Categories
Affiliate Marketing News

How To Succeed as an Adult Webmaster

You’ve created a great adult Web site. You’ve got some quality picture content and possibly streaming video content. You also have an adult store that is supplied through an affiliate marketing program. But, you’re not sure how to build quality traffic and the revenue that comes with it. Don’t worry. You can succeed.

To do so, you must utilize three basic promotional techniques:

1. Branding
2. Journalism
3. Public Relations

Read more about succeeding as an adult webmaster…

Categories
Copywriting News

How to Use Content for Viral Marketing

On the Net, written content is the key to success for Webmasters. Web surfers regularly look for informative news articles about virtually every type of subject. After all, the Internet is known as the information superhighway.

Blogs are considered a great source of online information. They’re essentially daily diaries written by people who specialize in a specific subject. Interestingly, many blogs allow for community contribution, enabling Web site visitors to post comments on the blogs themselves. These comments expand on the content and create a buzz that is key to viral marketing, which involves influencing other people to spread the word about your Web site.

There are three ways to use content for viral marketing:

1. Syndicate your content.
2. Enable site visitors to email your content.
3. Create content for other Web sites.

Syndication
Syndication is a method for enabling other Webmasters to feature your news articles on their Web sites. By placing one line of syndication code on your site, it’s possible to use another site’s content effortlessly. When that content is updated, the updates will appear on your site automatically.

There are two popular types of syndication feeds: RSS and JavaScript.

RSS is known as Really Simple Syndication and is created using XML (Extensible Markup Language). After an RSS feed is uploaded to a server, the URL for that feed can be given out to Webmasters. They can then use the URL in conjunction with RSS feed readers to translate it into HTML. The HTML displays news article summaries and article links on their Web sites. Most blogs generate RSS feeds automatically. That’s why blogs are used for viral marketing.

JavaScript feeds are the easiest to use. They consist of one line of code that can be dropped into a Web page to display news article summaries and links to articles. Master Syndication Gateway V2, a software program created by Willmaster.com, can help you generate JavaScript feeds

E-mailing Content
There are tell-a-friend scripts that can enable your site visitors to email your news articles to their friends. This is a very powerful form of viral marketing that can generate huge traffic for your site. There are many available software programs that supply this feature.

Writing For Other Web Sites
If you’re an expert in a specific field of study such as Internet marketing, spread the word about your services and Web site by writing Internet marketing articles for other Web sites. Doing so will boost your credibility and generate a lot of business for you.
There are many marketing Web sites that publish content from other Webmasters, and these sites will generally let you include your biography and Web site link at the end of your article.

In conclusion, effective use of viral marketing techniques can drive traffic to your Web site and generate revenue for your business. You can benefit from syndication, tell-a-friend scripts, and writing content for other Web sites.

Categories
Web Design News

Landing Pages That Convert

As all adult webmasters know, it’s a huge challenge to create web pages that generate sales. The website tour is the primary sales tool used by these webmasters for adult subscriber websites, but a landing page can generate much more revenue than a tour.

The landing page can be described as an interactive sales letter that compresses the entire sales process into one web page. This page functions as a mini-website and should contain eleven components to successfully sell a product: product name, photo, description, features, benefits, product tour, how-to-buy tour, security and privacy guarantee, customer testimonials, product reviews, and an e-mail newsletter form.  Read more about landing pages…

Categories
Search Engine Marketing News

Don’t Ignore Your Sitemap

Source: SearchEngineWatch.com

Many sites I visit and review have underutilized sitemap pages. It’s really a shame because these workhorse pages get so little credit, and so little attention, but they can be so important for SEO and the user experience you offer.

The techniques I’m about to describe may sound a bit advanced, but I know you can do it. Because every SEO does things their own way, there may be variations on this theme that others use, and that’s fine.  Read more about sitemaps…