Categories
Search Engine Marketing News

Don’t Ignore Your Sitemap

Source: SearchEngineWatch.com

Many sites I visit and review have underutilized sitemap pages. It’s really a shame because these workhorse pages get so little credit, and so little attention, but they can be so important for SEO and the user experience you offer.

The techniques I’m about to describe may sound a bit advanced, but I know you can do it. Because every SEO does things their own way, there may be variations on this theme that others use, and that’s fine.  Read more about sitemaps…

Categories
Affiliate Marketing

Affiliate Marketing

Affiliate Marketing Plans and Samples

Choose the affiliate marketing plan that meets your current needs.

1.    Affiliate Recruiting
I recruit affiliates by phone, email, and ad campaigns. Your affiliates can then drive large amounts of quality traffic to your Website, generating revenue for your company.

2.    Affiliate Management
I implement an aggressive affiliate management program, creating contests, instructive email newsletters, and message boards to motivate and retain quality affiliates.

3.    Affiliate Creatives
Every affiliate needs the right tools to succeed. That’s why I create compelling banner ads and email creatives for affiliates. View my landing page samples and banner ad samples.

4.    Complete Affiliate Program Management
I can manage your entire affiliate program. Rely on me for affiliate recruiting, management, and ad creatives.

Increase your revenue without the risk. Pay only for sales or leads. Start your own affiliate program.  I can help.

I know how to get top-performing affiliates. My recruiting and retention strategy is designed to give you access to super affiliates, the cream of the crop in Internet marketing. I’ve created a process that gets results.

The Process:

Structure the Affiliate Program

I conduct market research to determine which affiliates to recruit. Then I choose recruiting methods and a commission structure. Afterwards, I create an affiliate agreement, an affiliate approval process, a fraud screening process, and an affiliate payout schedule.

Create Affiliate Tools

Next, I design cutting-edge banner ads, email creatives, written content, syndication feeds, and training guides. These are the sales tools that your affiliates need to succeed.

Motivate the Affiliates

I can motivate affiliates to run offers regularly. I use affiliate contests, message boards, and custom-made promotional tools that get results. Affiliate contests provide incentives in the form of giveaways. Message boards enable me to communicate with affiliates, answering their questions and helping them achieve success. And supplying custom-made ad creatives and content is a way to provide powerful support.

Businesses benefit from affiliate marketing because they pay only for performance. They also benefit by using affiliates as a virtual sales force that can be continuously expanded.

Sincerely,

Glenn Bossik
High Concept Media, LLC

Categories
Search Engine Marketing

Pay-Per-Click Marketing

Pay-Per-Click Advertising

Use pay-per-click advertising to reach people who want your products. It’s a targeted, cost-effective way to acquire new customers.  You only pay for clicks, not impressions. This means that you pay only for interested prospects.

As the founder of High Concept Media, I know how to run successful pay-per-click campaigns. I keep ad costs low and return on investment high by using exceptional writing, testing, bidding, and campaign management strategies. My process is efficient and effective.

The Process:

Create a Keyword List and Ads

First, I conduct market research to determine which keywords are used by customers to find your product or service. Then I compile those keywords on a list and break the list down into ad groups, or categories.  Afterwards, I write text ads for each ad group.

Set Up Account and Launch Campaign

When your marketing materials are ready, I can set up your account with top-tier ad networks. This involves submitting your payment information, keyword list, ad groups, text ads, geographic targeting, and bids to each network.

Optimize Campaign

As a marketing professional, I believe in ongoing improvement. That’s why I continually optimize pay-per-click campaigns, adjusting bids, ad copy, and landing page layouts. The world is always changing. I do too.

The primary benefit of pay-per-click (PPC) advertising is that it’s measurable. An advertiser can determine his PPC campaign’s return on investment and cost at a moment’s notice. There’s no guesswork. It’s no-waste advertising.

Pay-Per-Click Plans

Choose the pay-per-click plan that matches your goals.

1.    Basic Pay Per Click
If you’d like to see if pay-per-click advertising is right for your business, then the basic plan is a great start. It enables you to choose Google AdWords or Yahoo Search Marketing and includes account setup, a keyword list, text ads, bid management, keyword optimization, conversion tracking, landing page recommendations, and reports.

2.    Intermediate Pay Per Click
When you’re ready to take search engine marketing to the next level, it’s time for the intermediate plan. This aggressive ad package enables you to deploy ads on two top-tier networks: Google AdWords and Yahoo Search Marketing. Also included are account setup, a keyword list, text ads, bid management, keyword optimization, conversion tracking, landing page recommendations, and reports

3.    Advanced Pay Per Click
To put your advertising efforts into high gear, sign up for the advanced pay-per-click plan. This cutting-edge marketing package helps you deploy ads on three top-tier networks: Google AdWords, Yahoo Search Marketing, and Microsoft adCenter.  I’ll even design two versions of your landing page and conduct split tests to determine what yields the best results. Included in the advanced plan are account setup, a keyword list, text ads, bid management, keyword optimization, conversion tracking, and detailed reports.

Sincerely,

Glenn Bossik
High Concept Media, LLC

Categories
Web Design

Web Design

Web Design Plans and Samples

Every business has a goal. Some companies need a Website for selling products; others, for generating leads or publishing news. Choose the Web design plan that matches your business goal.

1.    Landing Page
If you need to launch an ad campaign or promote an affiliate offer, an aggressive landing page is required. Tell me if you need leads or sales. Then show me your product or service. I’ll create a landing page that gets results. View my landing page samples. 

2.    Basic Promotional Site
Are you starting a consultancy, law firm, medical practice, or other small business? Your customers will need a way to find you on the Internet. A basic promotional site can list your contact information, describe your professional background, and even supply driving directions to your office.

3.    Advanced Promotional Site
Would you like to promote your business and publish important news articles? Then an advanced promotional site is just what you need. This site plan combines brochure-style elements with news publishing capabilities. View my advanced promotional Web sites. 

4.    Basic Blog
Would you like to write articles showing that you’re an expert in your profession? Are you thinking of starting a blog but are unsure how to do it? I can help. I can set up a blogging system and a design for you.

5.    Advanced News Site
Consumers and businesses now read more news articles online than in print magazines or newspapers. So the time is right to start your own news site.  I can design an expandable online magazine for you that can serve as a source of ad revenue.

6.    Basic E-commerce Site
Have you written a novel or how-to book? Are you tired of trying to get a book publisher to read it? Then it’s time to skip the middleman and sell it yourself. I can create a site that enables you to sell your book as a digital or physical product.

7.    Advanced E-commerce Site
If you’ve shopped at online bookstores and video rental sites, you understand the appeal of
e-commerce. Internet storefronts offer consumers a fast, convenient way to purchase just about anything from home.  You don’t have to be Amazon.com to start an online store. I can start it for you.

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A well-designed Website will increase your sales revenue. Use the site to showcase your products and services.

The design and structure of your site persuade customers to do business with you.  Among the most important elements of high-quality Web design are navigability, speed, and visual appeal. I use these elements in my proven design process. In fact, my design ideas were quoted in an article by MarketingExperiments.com.

The Process:

Plan

First, I create a site design plan. I analyze your goals, proposed content, and desired audience. I use these factors to plan the layout, color palette, organizational structure, and functionality of your site.

Build

Next, I build a site that’s user-friendly, optimized for search engines, and manageable for business owners.  How? I design lightweight graphics, uncluttered Web pages, and clear navigation systems. I also provide an easy-to-use content management system that will help you update your own site. After all, it’s your site, and you should have complete control over it.

Measure

Lastly, I measure the success of your site. After completing and launching your new Website, I’ll provide you with a report assessing the impact your site is having on the public.

The number one benefit of having a professionally designed Website is that it can help your business establish trust and credibility. People are much more likely to do business with a company whose site loads quickly, is easy to navigate, and presents information in a visually appealing and accessible way.

Sincerely,

Glenn Bossik
High Concept Media, LLC